The best podcasts for growth and B2B marketing: positioning, demand generation, content, SEO, pricing and product-led growth, from people who run these programs. Ranked for what you can use at work.
We did not rank these from memory. TL;WL has transcribed 821 episodes of 7 of these shows to build its research library, so we know what each one actually covers.
Dave Gerhardt (founder of Exit Five, the B2B marketing community; former CMO at Drift). Dan Murphy and Exit Five team (dan Murphy is CEO of Exit Five and appears on company episodes; other episodes are hosted by the Exit Five team and guest marketers)
interviews with B2B marketers, plus solo 'Dave Unfiltered' episodes, live session recordings and 'Best of B2B' replays · 35-55 min · several episodes a week · since 2021
Why it is #1: Every episode is about the job of a B2B marketer: programs, team structure, budgets and career moves. Guests are practitioners from companies like Snowflake rather than celebrity speakers.
What it is like: Working B2B marketers explain how they ran a specific program, such as ABM, webinars or content, in plain talk. The tone is casual and practical.
How do I run B2B webinars that actually produce pipeline?
What should an ABM program look like now that buying groups are bigger?
How do I build a content strategy my CEO will back?
How do I market with a small team and not chase every channel?
Start with
Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley).Ann Handley on doing fewer, better marketing programs, a useful counterweight to volume-driven content plans.
Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift.A concrete checklist episode you can apply to your next webinar.
Lenny Rachitsky (writer of Lenny's Newsletter; former product lead at Airbnb)
long-form interviews · 60-95 min · weekly, sometimes twice a week · since 2022
Why it is #2: The guest list is the strongest on this list, including repeat guests like Elena Verna on growth, and Lenny pushes for specifics. It is the place to hear how top growth leaders think.
What it is like: Lenny asks heads of growth, product and marketing for step-by-step detail on what they did and what failed. Episodes are long and dense with frameworks.
How did Lovable grow so fast, and what can I copy at a smaller company?
How do I tell if I actually have product-market fit?
Is ChatGPT a real acquisition channel, and how do I show up in it?
How should a growth team work with product and marketing?
Start with
The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth).Elena Verna's fourth appearance, on how growth tactics changed for AI products. Elena has no podcast of her own, so this is the best way to hear her.
Why ChatGPT will be the next big growth channel and how to capitalize on it | Brian Balfour (Reforge).Reforge's founder on distribution through AI assistants, relevant to any marketer planning next year's channels.
Kipp Bodnar (CMO of HubSpot). Kieran Flanagan (SVP of Agentic GTM and Systems at HubSpot; previously CMO at Zapier)
two co-hosts talking, with some guest interviews and live AI tool tests · 15-40 min · twice a week · since 2022
Why it is #3: You hear how the CMO of a public software company thinks about team design and AI adoption, in under 40 minutes. It is one of the fastest ways to keep up with AI in marketing.
What it is like: Two marketing executives trade opinions on trends and try AI tools on air. Quick, informal and opinionated.
Sophie Buonassisi (leads marketing and media at GTMnow, the media arm of the venture fund GTMfund)
long-form interviews with go-to-market leaders · 30-55 min · weekly · since 2018
Why it is #4: Guests are operators at companies like Exa, Datarails, Legora and Samsara, and they talk about specific revenue stages. Good for marketers who need to understand the whole revenue engine, not only marketing.
What it is like: Each episode walks through how one B2B company grew, with revenue figures and the go-to-market choices behind them. Focused and business-like.
How did a company move from 90% outbound to 90% inbound?
How do I build a sales and marketing motion for an AI product?
What works on LinkedIn for social selling and warm intros?
How did a CMO rebuild the marketing function around AI agents?
Start with
How Datarails Grew 30x in 5 Years (90% Outbound → 90% Inbound) | Aviv Canaani (CRO & CMO).A rare case of one leader owning both sales and marketing explaining a full shift to inbound.
Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara).A public-company CMO on what AI agents changed in her team's daily work.
Amanda Natividad (chief Evangelist at SparkToro and co-author of the book Zero Click Marketing)
interviews · 28-55 min · weekly · since 2026
Why it is #5: It is the only show on this list built entirely around zero-click distribution, and guests include Rand Fishkin, Wil Reynolds and Ross Hudgens.
What it is like: Amanda talks with marketers and founders about content, audience research and AI search. Conversational and grounded in examples.
Jimmy Daly (co-founder and CEO of Superpath, a community for content marketers). Superpath team (rotating co-hosts from Superpath, including Chloe Thompson and Eric Doty)
co-hosts talking, plus interviews with content leaders · 27-37 min · weekly to biweekly · since 2023
Why it is #6: Few shows cover the content marketing job in this much detail. Superpath runs a large content community, so topics follow what content marketers are dealing with now.
What it is like: Content marketers talk shop about team structure, KPIs, LinkedIn ghostwriting and newsletters. Friendly and specific.
Which AI search trends should shape my 2027 SEO plan?
How do I build an audience without paying for ads?
Can one person run a $1M-a-year SEO consulting business?
Start with
I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI).Practical detail on AI search visibility from a long-time technical SEO.
I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro).An SEO software CMO arguing with the zero-click view, so you hear both sides.
Best for: SEO and content marketers, and founders who handle their own marketing
Skip it if: You want gentle interviews or B2B team topics like ABM.
Jason Lemkin (founder and CEO of SaaStr, the B2B software community and conference). Amelia Lerutte (chief AI Officer at SaaStr, co-host of 'The Agents' series)
conference talks, interviews and co-host discussions · 37-67 min · weekly · since 2016
Why it is #9: It shows how software leaders are changing go-to-market for AI, which shapes the plans marketing teams work inside.
What it is like: A mix of SaaStr stage talks and interviews with CROs and founders, plus a weekly series on running AI agents inside SaaStr. Business-focused and fast.
How do I test whether a new channel is worth scaling?
When should I launch a new growth channel before the current one peaks?
How do I tell if a growth problem is about performance, brand or trust?
How do I build AI skills across a demand gen team?
Start with
The Stacked S-Curve Playbook for Sustained Growth | Tatiana Birgisson (Serval, Rippling).A clear framework for adding channels before current ones stall.
How to Build a Growth Engine That Scales in the AI Era | Andrew Silard (Grove, Notion, Maven).Covers the move from experiments to scaling, with a simple channel test.
Best for: Growth marketers working on acquisition across B2B and consumer
Wes Bush (founder and CEO of ProductLed and author of the book Product-Led Growth). Esben Friis-Jensen (co-host on recent episodes)
interviews with PLG leaders, currently a solo build-diary series · 8-55 min · weekly to every few weeks · since 2019
Why it is #11: The interview archive is one of the best on PLG, with founders who scaled without big sales teams.
What it is like: Interviews about free trials, onboarding and self-serve sales. Since August 2026 Wes has been running a '100 days' diary of building an AI product, with short episodes.
How do I add a self-serve motion to a sales-led product?
How did a company reach unicorn status without sales calls?
How do I improve free-to-paid conversion?
What does building an AI product look like week by week?
Start with
No Sales Call Required: Roeland Delrue on Scaling Aikido to a Cybersecurity Unicorn.A recent example of product-led growth in a market usually sold through sales teams.
From 10 Failed Products to a $1M/Month SaaS Portfolio.A founder on what separated the products that worked from those that did not.
Best for: PLG marketers, growth PMs and SaaS founders
Skip it if: Your product is sold only through enterprise sales.
Which traditional SEO tactics still work for AI search?
Are AI citations or rankings more important now?
Can I automate parts of an SEO agency with AI agents?
What changed in Google Search this month?
Start with
SEO vs GEO: Which Traditional SEO Tactics Still Work for AI Search? (with Charlie Whitworth).A direct answer to the question most SEO teams are asking.
AI search with Nathan Gotch: Citations vs rankings, GEO vs SEO demand and AI SEO for dummies.A plain introduction to how AI search visibility differs from rankings.
Best for: SEO specialists and content marketers who own organic traffic
Practical depth first: does an episode leave you with something you can use at work on Monday? Then the quality of the hosts and guests, whether the show is still publishing, and how consistent it is. Fame counts for little. Listener numbers are shown only when the show or a credible source has published them, with a link to where; we never estimate them. Facts were checked in October 2026.
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