The best podcasts for B2B sales: prospecting, discovery calls, closing, sales leadership, RevOps and customer success, from people who carry or carried a number. Ranked for tactics you can use this week.
We did not rank these from memory. TL;WL has transcribed 69 episodes of 1 of these shows to build its research library, so we know what each one actually covers.
Armand Farrokh and Nick Cegelski, co-founders of 30MPC (Armand was a VP of Sales at Pave and earlier sold at Carta; Nick was a top enterprise seller). Mark Kosoglow, CRO at Catalyst and ex-Outreach, co-hosts some episodes.
two co-hosts plus a guest seller, split into (SELL) episodes for reps and (LEAD) episodes for managers · 20-35 min · twice weekly · since 2020
Why it is #1: It is the most consistently tactical sales show running: nearly every episode ends with a talk track or framework you can use on your next call.
What it is like: Fast and script-level: the hosts and a guest walk through one tactic, such as a cold call opener or a discovery question, and give you the exact words to use. Little career storytelling.
John McMahon, five-time public-company CRO whose team at PTC created MEDDIC; John Kaplan, co-founder of Force Management.
long-form interviews with CROs and sales executives, plus short weekly clips · 60-75 min (clips 10-15 min) · twice weekly (one full interview, one short clip) · since 2022
Why it is #2: You hear enterprise sales methodology (MEDDIC-style qualification, champion building, forecast discipline) from the people who built it, applied to current deals.
What it is like: Two veteran enterprise sales leaders question guests on qualification, champions, forecasting and hiring. Slow and detailed, aimed at people running sales teams.
Jason Bay, CEO of Outbound Squad (formerly Blissful Prospecting), a sales training company.
long-form interviews with reps, sales leaders and trainers, plus live training sessions · 65-80 min · weekly · since 2020
Why it is #3: It goes deeper on outbound prospecting than any other active show, with reps and leaders who still do the work.
What it is like: Long, practical conversations about prospecting and pipeline: cold calling, email, sequencing, coaching SDRs. Some episodes are recorded live trainings.
Kyle Norton, CRO of Owner.com. Produced by Pavilion as part of Topline.
long-form interviews with CROs and revenue leaders · 60-90 min · every 1-5 weeks (irregular) · since 2024
Why it is #4: The host runs a fast-growing sales org today, and guests are current CROs sharing their operating details.
What it is like: A working CRO asks other CROs how they structure teams, comp, coaching and AI tooling. Specific numbers and org designs, no motivational talk.
John Barrows, founder of JB Sales, a sales training and advisory company; has trained teams at Salesforce, LinkedIn, Google and Amazon.
long-form interviews with sales leaders, trainers and authors · 45-65 min · weekly (Mondays) · since 2022
Why it is #5: Barrows has trained sellers for over 25 years and pushes guests for specifics; the show covers both rep skills and leadership.
What it is like: A long-time sales trainer talks with guests about prospecting, deal reviews, negotiation and how AI is changing the rep's job. Conversational, with practical takeaways.
Sam Jacobs, founder and CEO of Pavilion; AJ Bruno, CEO of QuotaPath; Asad Zaman, CEO of Sales Talent Agency (STA).
three co-hosts discussing B2B news, plus guest interviews and short 'Spotlight' episodes · 55-75 min (Spotlight 20-27 min) · twice weekly · since 2023
Why it is #6: It is the best way to keep up with how B2B go-to-market is changing, from three people who run GTM businesses and see many companies.
What it is like: Three GTM executives debate what is happening in B2B software: AI's effect on sales teams, public company results, hiring and pricing. Opinionated and news-driven.
Jeb Blount, CEO of Sales Gravy and author of Fanatical Prospecting.
solo listener Q&A ('Ask Jeb'), short solo tips ('Money Monday') and occasional guest interviews · 10-30 min · three times a week
Why it is #7: Many short, focused episodes on prospecting and objections that you can apply the same day.
What it is like: Short, direct answers to specific prospecting and objection questions from a prospecting author. Covers field and phone sales as well as B2B tech.
Sophie Buonassisi, SVP of Marketing at GTMfund and GTMnow. The show is the former Sales Hacker Podcast.
long-form interviews with CROs, founders and VCs · 40-55 min · weekly · since 2018
Why it is #8: Case studies of how named companies scaled their sales teams, told by the people who did it.
What it is like: Guests explain how a specific company built its sales motion, often with ARR milestones and team structure. Mix of sales, marketing and fundraising topics.
interviews with customer success and retention leaders · 25-45 min · weekly · since 2022
Why it is #9: The most consistent active show for customer success leaders, with a clear focus on retention and revenue.
What it is like: Focused talks on renewals, churn prediction, expansion and how AI is changing post-sale teams. Guests are CS and revenue leaders at software companies.
Eddie Reynolds, CEO of Union Square Consulting, often with co-host Rachael Bueckert.
interviews with CROs, RevOps leaders and PE investors, plus host-led explainers · 50-60 min · twice weekly · since 2022
Why it is #11: The most active RevOps-focused show, with planning and measurement topics you rarely hear on sales podcasts.
What it is like: RevOps and GTM planning from a consulting firm: funnel math, dashboards, outbound design, territory and capacity planning. Formerly called RevOps Corner.
Bill Caskey, sales trainer, speaker and author; Bryan Neale, sales coach and creator of the Blind Zebra Sales Operating System.
two co-hosts talking · 15-25 min · weekly · since 2006
Why it is #12: Twenty years of weekly episodes on the thinking behind selling, in short episodes.
What it is like: Two long-time B2B sales trainers discuss one topic per episode, such as pricing, positioning or stalled deals. Short and conversational.
Justin Norris, marketing and GTM operations leader with over 15 years in the field (most recently listed as Senior Director of Marketing Ops at 360Learning; current title not verified).
long-form interviews with RevOps, marketing ops and GTM systems people · 40-65 min · irregular (months between episodes since 2025) · since 2023
Why it is #15: Some of the most detailed RevOps systems conversations available; the archive is worth it even with slow publishing.
What it is like: Detailed talks about GTM systems, tech stacks, planning and data. Technical and calm.
Bring it questions like
How should I build GTM planning and forecasting without spreadsheets?
How do large companies like HubSpot run their GTM systems?
How do I build a tech stack for outbound and ABM?
How should RevOps prepare company data for AI?
Start with
GTM Planning and Forecasting, Without the Spreadsheets - Toni Hohlbein.A practical episode on planning models.
Inside GTM Systems at Hubspot - Rich Archbold.How a large software company runs its GTM systems.
Tana Jackson, Head of Revenue Operations at Motorola Solutions, took over as host in 2026; earlier seasons were hosted by Sandy Robinson. Produced by Revenue Operations Alliance.
interviews with RevOps leaders · 30-45 min · roughly every 1-2 months in 2026 · since 2023
Why it is #16: Career and operating advice specific to RevOps, a role most sales podcasts ignore.
What it is like: Conversations about RevOps careers and practice: first 90 days, KPIs, moving from tactical to strategic work, AI in operations.
What should I do in my first 90 days in a senior RevOps role?
Which KPIs matter and which are overrated?
How do I move RevOps from tactical to strategic?
What can RevOps automate with AI right now?
Start with
What your first 90 days in a senior RevOps role actually look like with Tana Jackson.A practical onboarding plan for a senior RevOps role, from the new host.
The KPI conversation most RevOps teams are avoiding, with Matt Callahan.Which pipeline metrics to trust.
Best for: RevOps managers and people moving into RevOps leadership
Skip it if: You want weekly episodes or deep technical systems content.
Practical depth first: does an episode leave you with something you can use at work on Monday? Then the quality of the hosts and guests, whether the show is still publishing, and how consistent it is. Fame counts for little. Listener numbers are shown only when the show or a credible source has published them, with a link to where; we never estimate them. Facts were checked in October 2026.
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