The best podcasts for SaaS founders: pricing, churn, metrics, the first sales and marketing hires, and growing from the first customers to a few million in ARR. Ranked for specific lessons from people who did it.
We did not rank these from memory. TL;WL has transcribed 1,093 episodes of 5 of these shows to build its research library, so we know what each one actually covers.
Rob Walling: founder of MicroConf and co-founder of the TinySeed accelerator for bootstrapped SaaS; he built and sold the email tool Drip.
solo episodes, listener Q&A and founder interviews · 25-60 min · weekly · since 2010
Why it is #1: It has covered bootstrapped and lightly funded SaaS since 2010, and the listener Q&A episodes deal with the exact problems founders face between first customers and a few million in ARR.
What it is like: Rob Walling answers founder questions and talks through SaaS strategy in a calm, specific way. Many episodes are listener Q&A sessions with concrete numbers.
How do I test a price increase on existing customers?
When should I make my first hire, and should it be support or a developer?
Is seat-based pricing a mistake for a small SaaS?
How do I know if my churn is too high for my stage?
Start with
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder).Covers two of the most common early-stage questions, first hire and price testing, with a founder who has done both.
Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI.A current look at what still protects a small SaaS business now that AI makes copying products easier.
Best for: bootstrapped and lightly funded SaaS founders from first customers to a few million ARR
Skip it if: you run a venture-backed company planning to raise large rounds and hire fast
Omer Khan: founder of SaaS Club, which coaches SaaS founders; he has hosted the show since 2014.
long-form interviews with SaaS founders · 35-65 min · weekly · since 2014
Why it is #2: Close to 500 founder interviews with real numbers on pricing, churn, and early sales, and the show is still weekly after 12 years.
What it is like: Omer Khan interviews one SaaS founder per episode and walks through how they got customers, priced, and grew, step by step. The episodes stay on specifics rather than general advice.
How did other founders get their first 10 paying customers?
How do I fix a retention problem after reaching $1M ARR?
Should I triple my prices, and what happens to churn if I do?
Which SaaS metrics should I track before I have a finance person?
Start with
SaaS Metrics: Net Revenue Retention, CAC, LTV and Churn Explained.A clear walkthrough of the core metrics a founder needs before the first board or investor conversation.
SaaS Recurring Revenue: Triple Prices, Cut Churn to 2%.A founder explains how raising prices went together with lower churn, a common fear when pricing.
Greg Head: runs Practical Founders peer groups for bootstrapped and lightly funded SaaS CEOs; he has spent about 30 years building software companies.
long-form interviews with bootstrapped and lightly funded B2B software founders · 55-75 min · weekly · since 2022
Why it is #3: It focuses only on the founders this list is for: B2B SaaS with $1M-$20M ARR, bootstrapped or lightly funded, and the guests share real revenue figures.
What it is like: Greg Head interviews B2B software founders who grew without large venture rounds, often to $5M-$20M ARR or an exit. The pace is slow and detailed, with a lot about decisions and trade-offs.
What pricing mistakes hurt SaaS companies as they grow?
How did a founder reach 99% annual retention?
Should I bring in a CEO or sell the company?
Can I raise a small amount of money without giving up control?
Start with
#200: The Biggest Pricing Mistakes That Hurt Growing SaaS Companies - TJ Joosten.A full episode on pricing errors at the growth stage.
#178: Approaching $20 Million ARR with 99% Annual Retention - Dan MacDonald.Rare detail on how a bootstrapped company kept almost all of its customers.
Best for: B2B SaaS founders past $1M ARR who are not on the venture track
Skip it if: you are pre-revenue or want short episodes
Rob Walling: founder of MicroConf and co-founder of TinySeed; the show also publishes MicroConf conference talks.
short solo tactics episodes and conference talks · 10-50 min · every two weeks · since 2020
Why it is #4: Short, focused episodes on single SaaS topics such as pricing, churn, and metrics, from the same team as Startups for the Rest of Us.
What it is like: Mostly short 'MicroConf Tactics' episodes where Rob Walling covers one topic, plus recorded talks from MicroConf events. Easy to fit into a commute.
Andrew Michael: retention and subscription specialist, formerly in leadership roles at Hotjar.
interviews with growth, product and customer success leaders · 30-45 min · roughly every two weeks, irregular (a gap from June to September 2026) · since 2019
Why it is #5: It is one of the few shows that stays on churn and retention, which is where many SaaS businesses lose growth after their first customers.
What it is like: Each episode is an interview on one retention topic, such as onboarding, failed payments, or expansion revenue. Guests are usually leaders at subscription software companies.
Ben Murray: former SaaS CFO who runs The SaaS CFO blog and The SaaS Academy, which teaches SaaS finance and metrics.
short solo lessons · 3-7 min · about weekly · since 2023
Why it is #6: Founders without a finance team get clear definitions and benchmarks in a few minutes per episode.
What it is like: Very short solo lessons, each on one metric or finance concept, such as gross revenue retention, ARR per employee, or pricing changes. It sounds like a short lecture.
Why did good-better-best pricing not work for us at first?
How should I price an AI feature with real usage costs?
How do my own sales reps undermine our pricing?
What are the basic pricing rules every SaaS should follow?
Start with
The Only 8 Pricing Rules You Need | The Best Of Season 1.A summary of the first season's main lessons in one episode.
Stop Creating the Boogeyman: How SaaS Sellers Undermine Their Own Pricing | Michael Shields (Tropic).Pricing from the buyer side, useful for founders doing their own sales.
Best for: founders preparing a pricing change or pricing a new product
Skip it if: you want a steady weekly show; publishing has gaps
Jason Lemkin: founder and CEO of SaaStr, SaaS investor and former co-founder of EchoSign; co-hosts include SaaStr's Amelia Lerutte.
interviews, conference talks and SaaStr team discussions · 40-70 min · weekly · since 2016
Why it is #8: The largest SaaS-specific show, with a deep archive of go-to-market and scaling sessions from SaaS operators and investors.
What it is like: A mix of SaaStr conference sessions, interviews with SaaS executives, and discussions about AI agents and go-to-market. Guests are often from companies far past the early stage.
How did a company grow to $100M ARR without a sales team?
Which customer success metrics do investors care about?
Start with
Saastr 001: How We Achieved $3m in Sales without $1 on Marketing with Tiago Paiva, Founder @ TalkDesk.The first episode, still a useful case of early sales without a marketing budget.
SaaStr 880: Agent Pricing is Chaos. Here's What We're Seeing From the Buyer Side. (The Agents #015).A current view on how buyers respond to AI pricing.
Armand Farrokh (former VP of Sales) and Nick Cegelski (former top enterprise seller), co-founders of 30MPC.
two co-hosts and guest sellers giving sales tactics · 15-50 min · twice a week · since 2020
Why it is #9: For founders doing their own sales or hiring first reps, it gives scripts and steps that can be used the same day.
What it is like: Fast, tactical episodes on cold calling, discovery calls, and closing, often with exact phrases to use. It is a sales show, not a SaaS strategy show.
Dave Gerhardt: founder of Exit Five, a B2B marketing community, and former CMO; Exit Five CEO Dan Murphy and guests also host episodes.
interviews, co-host discussions and teardowns · 40-55 min · two to three times a week · since 2021
Why it is #10: A strong B2B marketing show for software companies, useful for 'best SaaS marketing podcasts'.
What it is like: Conversations with B2B marketing leaders about content, demand generation, and positioning. Most guests work at B2B software companies.
Which marketing metrics should I report to my board?
How do I reach B2B buyers who are not on LinkedIn?
What content strategy works for a small B2B team?
Start with
#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo).A practical teardown of B2B pricing pages.
The 7 Marketing Metrics Every B2B Leader Should Report On.Helps a founder decide what marketing numbers to track.
CJ Gustafson: CFO and writer of the Mostly Metrics newsletter.
interviews with CFOs and finance leaders, plus solo breakdowns · 45-65 min · twice a week · since 2024
Why it is #11: One of the clearest shows on SaaS finance and pricing, useful once a founder starts thinking about margins and planning.
What it is like: CJ Gustafson talks with CFOs about pricing, planning, and metrics in plain, often funny language. Many guests are at large or public companies.
David Barnard (RevenueCat, longtime indie iOS developer) and Jacob Eiting (co-founder and CEO of RevenueCat).
long-form interviews with subscription app founders and growth leads · 45-110 min · every two weeks · since 2020
Why it is #12: The best show on subscription pricing and paywalls, which many SaaS founders can apply to their own self-serve plans.
What it is like: Long, detailed interviews about paywalls, pricing, trials, and retention for subscription apps. The guests are mostly consumer mobile app teams, not B2B.
Craig Hewitt: founder of the podcast hosting company Castos.
solo episodes and conversations with founders · 15-60 min · weekly · since 2015
Why it is #15: An honest view of running a mid-size bootstrapped SaaS business from a founder who is still doing it.
What it is like: Craig Hewitt talks about running a bootstrapped SaaS business, including marketing, hiring, and selling a company, often from his own experience at Castos.
Wes Bush: founder and CEO of ProductLed and author of the book Product-Led Growth.
solo episodes and interviews; since August 2026 a 'Day X of 100' diary of building an AI product · 10-60 min · irregular · since 2019
Why it is #19: The back catalogue is a solid source on product-led growth for self-serve SaaS.
What it is like: For years it was interviews and solo lessons on product-led growth. Since August 2026 most episodes are a diary of Wes Bush building an AI product in 100 days.
Practical depth first: does an episode leave you with something you can use at work on Monday? Then the quality of the hosts and guests, whether the show is still publishing, and how consistent it is. Fame counts for little. Listener numbers are shown only when the show or a credible source has published them, with a link to where; we never estimate them. Facts were checked in October 2026.
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