The best podcasts for B2B and SaaS marketers: demand generation, ABM, positioning, content, events, attribution and running a marketing team. Shows hosted by people who run these programs. Ranked for what you can use at work this week.
We did not rank these from memory. TL;WL has transcribed 487 episodes of 3 of these shows to build its research library, so we know what each one actually covers.
Dave Gerhardt (founder of Exit Five, the B2B marketing community; former CMO at Drift). Dasha Shakov (co-host, named with Dave in the show description)
interviews with B2B marketers, solo 'Dave Unfiltered' episodes, live session recordings and 'Best of B2B' replays · 40-55 min · two to three episodes a week · since 2021
Why it is #1: Every episode is about the B2B marketing job itself: programs, budgets, team structure and career moves, told by people who did the work. The volume means there is an episode on almost any program you are about to run.
What it is like: B2B marketers walk through one program they ran, such as an ABM campaign, a webinar series or a rebrand, and say what worked. The tone is casual and the advice is specific.
Drew Neisser (founder of CMO Huddles, a peer community for B2B CMOs; author of the book Renegade Marketing)
interviews and panel discussions with B2B CMOs, with Drew's analysis at the end · 45-55 min · weekly · since 2017
Why it is #2: You hear how B2B CMOs handle budgets, boards, sales alignment and repositioning, drawn from Drew's peer group of more than 800 B2B marketing leaders. Few shows cover the top marketing job at B2B companies this directly.
What it is like: Drew talks with sitting B2B CMOs, often several at once, about one leadership problem per episode. It sounds like a peer meeting of senior marketers rather than an interview.
Carolyn Dilks (co-founder of Passetto, a B2B SaaS go-to-market agency that runs the show). Trevor Gibson (co-founder of Passetto)
co-host discussions, guest interviews and live workshop recordings · 30-55 min · every one to three weeks; no new episode since 16 September 2026 · since 2020
Why it is #3: It is the main show that questions lead-based reporting and attribution software, and it gives B2B marketers arguments and models to take to finance and sales. The archive of over 600 episodes includes years of Chris Walker's demand gen episodes.
What it is like: Contrarian discussions about B2B demand generation and measurement: MQLs, attribution, ABM and marketing's case to the CFO. The show started as Chris Walker's State of Demand Gen and keeps that line of argument.
How do I make marketing's influence on revenue defensible to my CFO?
Should we stop reporting MQLs, and what replaces them?
Why can't marketing see its own impact in our CRM data?
Start with
The Biggest Lie in Account-Based Marketing (And Why Most ABM Campaigns Never Create Pipeline).Why many ABM programs fail and what to change before your next one.
How to Make Marketing Influence Defensible to Your CFO.A short episode on how to report marketing's effect on revenue so finance accepts it.
Best for: B2B demand gen leaders and marketers who report to finance
Skip it if: You want new Chris Walker episodes; he handed the show to Passetto's founders in 2025.
April Dunford (positioning consultant to tech companies; author of the books Obviously Awesome and Sales Pitch)
*Seems to be not active anymore
solo teaching episodes, with some guest interviews · 24-30 min · every two weeks during a season; the latest season ran January to April 2026 · since 2023
Why it is #4: It is the method of the person most B2B marketers cite on positioning, explained by her in short episodes you can apply in a workshop. No other show covers positioning and messaging at this level of detail.
What it is like: April teaches her positioning method one step at a time, from preparing the exercise to testing the result. Short, structured and close to a course.
Mason Cosby (founder and CEO of Scrappy ABM, which teaches low-budget account-based marketing)
interviews with B2B marketers, plus solo and live program-building episodes · 17-30 min · weekly, with occasional gaps · since 2023
Why it is #5: It is the only weekly show about ABM on a small budget, with plays and numbers you can repeat next week. Episodes are short enough to listen to between meetings.
What it is like: Short interviews about ABM plays that cost little: gifts, events, research and sales follow-up. Each episode is built around one tactic and its result.
How do I start ABM without buying expensive software?
Should our startup run ABM yet?
How do I make our events part of an ABM program?
How do I get sales to actually work the target account list?
Start with
$250 of Tacos, 10 Target Accounts, 4 Booked Meetings (with Jim Gilkey from Scrappy ABM) | Ep. 281.One cheap ABM play with its cost and result, start to finish.
Why Most Startups Shouldn't Run ABM Yet | Ep. 268.How to tell whether your company is ready for ABM before you commit budget.
Best for: Demand gen and ABM marketers at small and mid-size B2B companies
Skip it if: You run enterprise ABM with a large intent-data and ad budget.
Pranav Piyush (co-founder and CEO of Paramark, a marketing measurement company that runs the show; previously led growth and product marketing teams)
interviews with marketing and measurement leaders, plus solo episodes · 35-50 min · weekly to every few weeks · since 2024
Why it is #6: It covers attribution and incrementality in plain terms, which most B2B marketing shows skip. Useful if you have to defend a budget that includes brand or events.
What it is like: Pranav talks with marketing leaders about measuring brand and performance spend: incrementality tests, marketing mix models and talking to finance. Calm and analytical.
Bring it questions like
Why doesn't my CFO trust our marketing numbers?
How do I measure brand spend without relying on last-click attribution?
How did Intercom build its own marketing measurement?
Which measurement terms should a CMO know?
Start with
How Intercom built an in-house marketing measurement engine.How a B2B software company set up its own measurement instead of trusting attribution tools.
Why Your CFO Doesn't Trust Your Marketing Numbers | Sundar.What finance looks for in marketing reports and how to give it to them.
Jimmy Daly (co-founder and CEO of Superpath, a community for content marketers). Superpath team (rotating co-hosts from Superpath)
co-hosts talking, plus interviews with content leaders · 28-40 min · weekly · since 2023
Why it is #7: It covers the B2B content job in more detail than any general marketing show, from org charts to meeting agendas. Topics follow what the 13,000-member Superpath community is dealing with.
What it is like: Content marketers talk about team structure, KPIs, newsletters and LinkedIn ghostwriting at SaaS companies. Friendly and specific.
Sophie Buonassisi (leads marketing and media at GTMnow, the media arm of the venture fund GTMfund)
long-form interviews with go-to-market leaders · 33-56 min · weekly · since 2018
Why it is #8: Guests are CMOs, CROs and founders at companies like Datarails, Samsara and Exa, so you see how marketing fits into the whole revenue plan. Useful when you work closely with sales leadership.
What it is like: Each episode walks through how one B2B company grew, with revenue figures and the go-to-market choices behind them. Focused and business-like.
How did a company move from 90% outbound to 90% inbound?
What should B2B marketers do now that ChatGPT is adding ads?
How did a CMO rebuild the marketing team around AI agents?
How do marketing and sales split the work at a fast-growing startup?
Start with
How Datarails Grew 30x in 5 Years (90% Outbound → 90% Inbound) | Aviv Canaani (CRO & CMO).One leader who owns both sales and marketing explains a full shift to inbound.
Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delaney, CEO Primer.Concrete steps for B2B teams planning paid budget around AI assistants.
George Coudounaris (co-founder of The B2B Playbook, a demand gen consultancy; former corporate lawyer; co-author of Closed Circuit Selling). Kevin Chen (co-founder of The B2B Playbook; demand gen specialist who runs paid media for clients)
co-host framework episodes and guest interviews · 20-60 min · weekly · since 2021
Why it is #9: It is aimed at founders and small B2B marketing teams, and episodes give settings and steps rather than opinions. The co-hosts run campaigns for clients, so the advice is current.
What it is like: Two demand gen consultants explain campaigns step by step, from ICP work to LinkedIn Ads settings, and interview operators on outbound and RevOps. Direct and tactical.
Jodi Norris (host and creator of Finite; the show is now backed by Clarity, a growth consultancy for technology brands)
interviews with B2B tech CMOs and marketing VPs · 24-35 min · every two to three weeks · since 2019
Why it is #10: Every guest is a senior marketer at a B2B technology company, which keeps examples relevant to SaaS. Episodes are about 30 minutes.
What it is like: Jodi interviews marketing leaders at B2B software companies like Samsara, Contentful and Bloomreach about one theme each. Short and focused.
Bring it questions like
How is B2B messaging changing for sceptical buyers?
Can a smaller marketing team outperform a bigger one?
How should B2B content change for a new buyer journey?
What does a CMO running hundreds of AI agents actually do?
Start with
#193 - Efficiency Over Headcount: Why Smaller Marketing Teams Win with Colin Piper, CMO at BuildOps.How a CMO plans output when headcount is flat.
#194 - Features Are Back: How B2B Messaging Is Changing for Sceptical Buyers with Adam Frank, VP Marketing at Rootly.Why some B2B teams are moving back to feature-led messaging.
Best for: Marketers at B2B software and tech companies
Skip it if: You want step-by-step campaign tactics.
Mike Linton (former CMO of Best Buy, eBay and Farmers Insurance; former CRO of Ancestry.com)
interviews with CMOs, researchers and marketing executives · 33-41 min · weekly · since 2023
Why it is #11: A former CMO of large companies asks other executives about the job itself, not tactics. Useful if you are moving into or already in a marketing leadership role.
What it is like: Mike talks with senior marketers about what the CMO job is like: budgets, boards, trust with the CEO and analytics. Measured and experienced.
Stephanie Postles (founder and CEO of Mission, the media company that produces the show)
long interviews with CMOs and CEOs, plus short 'Spotlight' episodes · 15-65 min · every two to four weeks · since 2018
Why it is #12: It gives long conversations with CMOs of well-known software companies about planning and priorities. The short Spotlight episodes are useful when you have 15 minutes.
What it is like: Stephanie interviews CMOs from companies like Webflow and Twilio about how they plan and run marketing. Full episodes are long; Spotlight episodes are about 15 minutes.
Kavita Singh (host for B2B Marketing, the UK publisher and events company for B2B marketers)
interviews with B2B marketers and agencies, plus the 'Bare-Knuckle B2B' debate series · 22-40 min · every two to three weeks · since 2019
Why it is #13: It gives a UK and European view of B2B marketing, which most US-based shows lack. The awards episodes show recent campaigns in detail.
What it is like: Conversations with UK and European B2B marketers about ABM, awards-winning campaigns, buying behaviour and AI. Many episodes feature agency guests.
How is B2B buying changing now that buyers research in LLMs?
How do I make ABM feel human when much of it is automated?
Do referral programs work in B2B?
What do award-winning B2B campaigns have in common?
Start with
Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers.How a large professional services firm runs ABM with AI without losing the personal touch.
Episode 227: The funnel’s gone dark: B2B buying in the age of LLMs.What changes for B2B demand gen when buyers research in AI assistants.
Best for: B2B marketers in the UK and Europe
Skip it if: You dislike agency-sponsored episodes.
Practical depth first: does an episode leave you with something you can use at work on Monday? Then the quality of the hosts and guests, whether the show is still publishing, and how consistent it is. Fame counts for little. Listener numbers are shown only when the show or a credible source has published them, with a link to where; we never estimate them. Facts were checked in November 2026.
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