The best podcasts for product marketers: positioning and messaging, launches, competitive intelligence, pricing and packaging, and sales enablement. Ranked for practical lessons from people who do the job.
April Dunford (positioning consultant and former startup executive; author of Obviously Awesome and Sales Pitch)
*Seems to be not active anymore
short solo episodes on positioning, plus interviews with marketers and sales leaders · 20-40 min · every two weeks in seasons; no new episode since April 2026 · since 2023
Why it is #1: It is the only show run by the person whose positioning method many PMM teams already use, and each episode covers one step of that method. You can take an episode into a positioning workshop the same week.
What it is like: April Dunford explains one positioning problem per episode and walks through how she handles it with clients. Solo episodes are short and step by step; interviews are with practitioners such as Emma Stratton and Tamara Grominsky.
Elle Grossenbacher (product marketing leader; previously worked on go-to-market at Cisco, Twilio and Gartner)
interviews with working PMMs: a case study from the guest's own work, then a critique of other companies' messaging · 45-70 min · every two weeks · since 2025
Why it is #2: Every episode is a real case from a named company, told by the PMM who did the work. The messaging critique segment shows how experienced PMMs judge copy.
What it is like: Each episode takes one PMM task, such as launch tiering or competitive intel, and a PMM from a company like Atlassian, Klaviyo or Zapier explains how they did it. The second half reviews real messaging from other companies.
Gabriel Bujold (fractional product marketer, co-host). Eric Holland (fractional product marketer, co-host). Zach Roberts (fractional product marketer, co-host)
three co-hosts plus a guest PMM, with some host-only episodes · 35-55 min · weekly, with breaks between seasons · since 2023
Why it is #3: It covers the internal side of the PMM job, such as how to get buy-in and how to push back on sales, which most shows skip. The hosts do the job themselves and say what does not work.
What it is like: Three working product marketers talk with a guest about the job as it is: messaging docs nobody reads, being treated as sales support, IC versus manager careers. Casual, opinionated and marked explicit.
Product Marketing Alliance (run by Product Marketing Alliance, a paid PMM community and certification provider; interviews are led by PMA staff)
interviews with product marketers across industries · 25-45 min · every two weeks · since 2020
Why it is #4: It covers PMM in industries that other shows ignore, such as regulated banks and manufacturing. It is the podcast of the largest product marketing community.
What it is like: A PMM from a company in SaaS, banking, healthcare or manufacturing talks about one part of their job, such as managing up, messaging or career moves. Conversational and wide in topic.
How do I evaluate a PMM role before I accept the offer?
How do I manage up and across when PMM sits between product and sales?
How do I get a seat at the table as a PMM?
How does product marketing work outside of B2B SaaS?
Start with
So what, why, & who cares? A framework with Doug Kimball, Digital Science.A simple test for whether a message matters to the buyer.
How to evaluate a PMM role before you take it, with Sharon Markowitz, YourCareerWings.What to ask in interviews to find out whether a PMM role is set up to succeed.
Mark Stiving (CEO of Impact Pricing, a pricing consultancy; Ph.D. in pricing)
interviews with pricing practitioners, plus short solo 'Buyer Insight' episodes · 20-35 min (Buyer Insight 3-10 min) · twice weekly · since 2019
Why it is #5: It is the most active show on pricing and packaging, a part of the PMM job most PMM shows only touch. Episodes are short and stay on one question.
What it is like: Mark Stiving talks with a pricing consultant or operator about one pricing question, such as seat versus usage pricing or raising prices. Short solo episodes cover how buyers judge value.
Louise Liu (host for Product Marketing Hive, a global product marketing community)
one-guest interviews with product marketers and GTM leaders · 15-35 min · monthly · since 2020
Why it is #6: Episodes are short and each stays on one PMM task, so it fits a commute. It covers solo-PMM and early-stage situations often.
What it is like: A short interview with one PMM on one topic, such as solo sales enablement, AI in competitive intel or pricing at an early-stage startup. Plain and to the point.
Marcos Rivera (founder and CEO of Pricing I/O, a SaaS pricing consultancy; author of Street Pricing (2022))
interviews with SaaS leaders about pricing · 30-45 min · irregular (no episodes from October 2025 to August 2026) · since 2023
Why it is #7: It covers only B2B SaaS pricing and packaging, with real company examples such as Docker and Stripe. It is narrower and more SaaS-specific than Impact Pricing.
What it is like: Marcos Rivera talks with SaaS operators about how they priced, what went wrong and what they changed. Every episode is about B2B SaaS pricing and packaging.
Product Marketing Maestros: Tales from the Front Lines
Richard King (listed as creator; published by Product Marketing Alliance alongside Product Marketing Life)
short case-study interviews with product marketers · 8-15 min · every two weeks · since 2024
Why it is #8: Each episode gives one real result and how it was reached in under 15 minutes. It suits a PMM who wants examples, not long conversation.
What it is like: One PMM tells one story from their work in about ten minutes, such as an AI launch, a win-loss program or a repositioning. No background chat.
Bring it questions like
How do I launch win-loss interviews from scratch?
Why does sales ignore our collateral, and how do I fix it?
How do I reposition without losing the team?
How do I build a competitive intel program in 90 days?
Start with
Why your sales team ignores your collateral (and how to fix it), with Brittany Shulman, Expedia Group.How to make sales content reps actually use.
Build a killer CI program in 90 days with Karim Wagdy, Product Operations & Strategy at Unifonic.A 90-day plan for starting competitive intelligence.
Best for: busy PMMs who want one case study per episode
Skip it if: You want detail; episodes are too short to cover execution step by step.
Jeffrey Vocell (director of Product Marketing at Iterable; show presented by Sharebird, a product marketing Q&A site)
*Seems to be not active anymore
interviews with PMM leaders at tech companies · 20-40 min · weekly in seasons; last episode August 2025 · since 2020
Why it is #9: The back catalogue has more than 90 interviews with PMM leaders at well-known tech companies, organized by topic. It is a good library for a specific question.
What it is like: Jeffrey Vocell interviews a VP or director of product marketing from a company like Pendo, Splunk or Klaviyo about one topic, such as launches or competitive positioning.
Manny Medina (co-founder of Outreach; now runs Paid (paid.ai), a billing company for AI agents, which produces the show)
interviews with founders and operators on AI pricing and go-to-market, plus short solo episodes and replays · 35-55 min · weekly · since 2025
Why it is #10: It is the most focused show on pricing AI products, with operators from companies like Intercom, Clay and HubSpot. Useful if you are packaging AI features now.
What it is like: Manny Medina interviews founders and executives about pricing AI products, often outcome-based or usage-based. Some episodes are general founder stories or replays.
Bring it questions like
Should we move from seat pricing to outcome-based pricing for AI features?
How do other AI companies price the same capability so differently?
What pricing mistakes do AI founders make most often?
How did Intercom and Clay change their pricing, and what happened?
Start with
How Intercom’s CFO Bet the Business on Outcome-Based Pricing.How Intercom moved to charging per resolution and what it changed.
Why Clay Cut Its Own Revenue to Prove a Point About SaaS Pricing | Karan Parekh | Get Paid with Manny Medina.A real pricing change and the reasoning behind it.
Best for: PMMs and founders pricing AI products
Skip it if: You do not sell AI features or want vendor-free content; it is run by a billing vendor and some episodes are off topic.
Practical depth first: does an episode leave you with something you can use at work on Monday? Then the quality of the hosts and guests, whether the show is still publishing, and how consistent it is. Fame counts for little. Listener numbers are shown only when the show or a credible source has published them, with a link to where; we never estimate them. Facts were checked in November 2026.
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